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Choosing a SaaS Lead Generation Agency: 13 Essential Factors to Consider

13 Factors to Consider to Choose SaaS Lead Generation Agency

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Wondering what kind of SaaS lead generation you should be looking for in your business? Or are you confused about the factors you should check while picking the SaaS lead generation agency? Well, if so, you are not the only one. 

According to a study by Hubspot, businesses need to generate an average of 1877 leads monthly to reach their target. It makes paramount to select a SaaS lead generation agency to boost your online presence and connect with potential customers important. 

But how do you make this selection?

Well, a few things make an excellent SaaS lead generation agency stand out from others. So, in this post, let us explore SaaS lead generation agencies and the tips for selecting them.

Types of SaaS Lead Generation Agencies

Selecting the right SaaS lead generation agency can be crucial for your business growth. Thus, knowing the types of SaaS lead generation agencies will be helpful. So, here are the 3 broad categories of SaaS lead generation agencies that can work for you to build better leads and, thus, profits.

Types of SaaS Lead Generation Agencies

1. Outbound Lead Generation Agency 

If you want to target specific demographics or have a high-value offering, outbound agencies can reach out directly to your potential clients. They typically offer highly scalable solutions, although they may require a larger initial investment.

A reliable outbound agency uses proactive strategies like:

Outbound Agencies Are Best-Suited For Businesses That:

  • Want to proactively reach out to potential leads rather than waiting for them to come to you.
  • Seek to target specific demographics or have a high-value offering that warrants a direct approach.
  • Have a substantial budget for lead generation, as outbound strategies may require more initial investment.
  • Need quick results, as outbound methods can often generate leads faster than inbound methods.

Revnew is a great service provider if your business needs outbound solutions. Our experts are well-equipped with the experience and knowledge required to build business-specific outbound lead gen strategies for SaaS. Cold-calling, cold emailing, and Account-Based Marketing ABM) are a few proven tactics we apply. We make it happen using advanced Customer Relationship Management (CRM) tools and other software. 

Revnew's 5-Step Approach Helped Jobiak.ai 5X Their Revenue

2. Inbound Lead Generation Agency

An inbound agency, on the other hand, focuses on attracting leads mainly through:

  • Content Marketing
  • Google Ads/Bing Ads
  • Search Engine Optimization (SEO)
  • Social Media Marketing

If you want to build long-term relationships with clients and establish your business as a thought leader, this type of agency is a good fit. Inbound strategies are typically more cost-effective but may take longer to see results.

Inbound Agencies Are Ideal For Businesses That:

  • Want to create a strong online presence and organically attract leads.
  • Aspire to establish their brand as a thought leader in the industry.
  • Have a limited budget for lead generation, as inbound strategies can be more cost-effective.
  • Can invest time in nurturing relationships with potential leads, as inbound strategies may take longer to show results.

3. Hybrid Lead Generation Agency 

A hybrid agency combines both inbound and outbound strategies. This flexible option allows you to engage leads at multiple touchpoints. Furthermore, by combining the strengths of both methods, these agencies can drive significant growth. Notably, businesses can earn a higher return on investment by combining inbound and outbound strategies.

Hybrid Agencies Are A Good Choice For Businesses That:

  • Want the best of both inbound and outbound strategies and desire flexibility in their marketing approach.
  • Aim to engage leads at multiple touchpoints, creating a seamless experience.
  • Seek a comprehensive lead generation solution, not favoring one method.
  • Aim to maximize their return on investment by leveraging the strengths of both methods.

Your choice of a SaaS lead generation agency will profoundly impact your ability to attract and convert leads. Ultimately, it’ll shape the future success of your business. 

So, let us explore the things to consider while selecting a SaaS lead generation. 

13 Things To Seek In An Ideal SaaS Lead Generation Agency

Choosing a SaaS lead generation agency is not just about who can deliver the most leads. It's about partnering with an agency that:

  • Understands your unique business needs
  • Can align with your budget
  • Can drive customer engagement

Below are the top factors to consider when picking a SaaS lead generation agency.

1. Has Familiarity With Your Business Needs

An ideal SaaS agency must: 

  • Deeply understand your product, its purpose, and its unique selling points. 
  • They should grasp the problems your SaaS product solves, the industry it serves, and the market landscape. This knowledge base enables them to devise targeted and effective lead-generation strategies. 
  • Know the upcoming trends, your competitors, and the potential tie-ups that can lead to better profitability. 

For example, if your product targets HR professionals, they should understand key HR challenges. You could ask the agency to describe your product and its benefits; their description should mirror your own, reflecting their comprehensive understanding.

2. Provides Services Under Your Budget

It's crucial to find an agency that can deliver results within your financial parameters. Discuss your budget early on to ensure they can meet your expectations without overstepping your financial limitations. 

Also, when you have the budget, you must acquire the best level of all the services you need to ensure better productivity. 

3. Identities Your Business Strengths And Weaknesses

An effective agency will conduct a thorough SWOT analysis—identifying strengths, weaknesses, opportunities, and threats. This analysis helps tailor strategies to your specific situation. The SaaS lead generation agency should be able to place your strengths effectively against your competitors.

At the same time, when collaborating with the outbound SaaS lead generation agency, you must ensure that they offer you support with the opportunities available in the market. It will lead to a great customer base and higher returns.

Suppose your business’s marketing weakness is its poor social media presence. Here, your chosen agency must recognize the problem and recommend essential resources to boost your brand’s visibility. It could include social media ad campaigns, using LinkedIn sales navigator, and so on. 

4. Is Flexible And Scalable

The agency must adapt to your changing business needs and scale its services accordingly. If your company experiences rapid growth, it should be ready to ramp up its efforts. At the same time, they should be flexible to incorporate changes in their lead generation plans as needed without any delay.

An example might be if you plan to launch a new product line; the agency should be able to handle increased lead generation efforts. Here the agency should be able to define a new strategy to reach potential customers or even link the new product’s value to existing customer needs for better lead generation.

5. Understands Your Target Audience

Do you know that around 42% of marketers only know about the basic demographics of their target audience? Well, this is why when you hire a SaaS lead generation agency. You and the agency should know your audience in-depth. 

This knowledge includes the audience's needs, behaviors, culture, environment, and pain points. An agency must conduct research and surveys to see the inclination of your audience. Further, based on that, they ought to develop an apt lead generation strategy.

For example, if your target is tech start-ups, the agency must grasp these businesses' unique challenges, like limited resources or the need for scalable solutions. Further, they should be able to create content that addresses these challenges. 

6. Has A Proven Track Record

Selecting an agency with a proven track record in SaaS lead generation can be pivotal for your business. Agencies that excel in managing and optimizing outbound campaigns exemplify their expertise and ensure confidence in their ability to garner results. 

Look for their documented successes in driving quality leads and conversions through outbound strategies. These may include expertise in cold-emailing, telemarketing, or event marketing, which further accentuate their credibility. 

For instance, you can ask for case studies where their lead gen campaigns led to high conversion rates for prior SaaS clients. 

7. Showcases Dedicated Expertise In The SaaS Industry

An agency's in-depth understanding of the SaaS market is critical. You can evaluate it by looking for the following: 

  • They must encompass knowledge of your business’s unique challenges, sales cycles, and strategies suited for outbound efforts. With such company-specific expertise, they can provide tailor-made, practical solutions for your lead generation needs. 
  • The agency should showcase strategies for handling long SaaS outbound sales cycles, demonstrating their sector-specific knowledge. 
  • They must be able to answer your queries well. 

8. Owns Strong Content Marketing And Social Media Marketing Strategies

A significant facet of a successful agency's skill set is its ability to craft compelling content and effectively utilize social media channels for outbound marketing. This prowess is paramount for reaching, engaging, and converting potential leads into clients. 

Furthermore, an agency in place can bridge the gap between your offerings and prospective customers through well-targeted content and strategic social media marketing. 

In fact, as per a report from CMI, videos, blogs, and podcasts are the top 3 content types to create product awareness and increase business demand. Therefore, checking if a SaaS lead generation agency is proficient in this is essential. 

9. Has Robust Analytics And Reporting

Agencies should offer comprehensive reports on their outbound strategies. Clear reporting, including key metrics, not assists in evaluating the current approach's effectiveness. Plus, it also guides the direction of future strategies. 

A continuous analysis, adjustment, and improvement loop ensures your marketing remains dynamic and results-driven. 

An example would be the agency's ability to timely track and report metrics such as email open rates, click-through rates, and conversion rates.

It's estimated that marketing emails have an average open rate of 21.5%, as per Campaign Monitor. So, you need to check such analytics to see if the SaaS lead generation agency is giving average outcomes per industry stats. It will help you in the long run. 

10. Demonstrates Ability To Drive Customer Engagement

Beyond attracting leads, the agency should have strategies for engaging them effectively. This engagement is crucial in increasing the chances of conversion in outbound marketing. 

Don’t hesitate to ask them for all the strategies they use and relevant statistics on their client’s lead engagement rates. Look for an agency that can assure a higher lead engagement rate. 

11. Is Proficient In Latest Marketing Technology Tools

The agency should be skilled in using current marketing technology tools. These tools are indispensable for managing, automating, and optimizing outbound strategies. As such, they ensure they are more effective and efficient. 

Using CRM tools help track interactions with potential leads to sales engagement platforms that automate and personalize outreach. These tools can make a significant difference in the success of lead gen campaigns. 

For instance, they might demonstrate how they utilize tools like Salesforce for CRM or Outreach for sales engagement to manage leads and streamline communication.

12. Offers Personalized Services

Your business is unique, so the agency should offer tailored services to meet your needs. A one-size-fits-all approach doesn't work nowadays. An agency needs to understand that the plan they devise for SaaS services will be different for those in Fintech.

It will require them to create a customized content strategy based on your brand voice. Plus, they must target the audience's preferences, showing their commitment to personalization.

Remember that finding the right agency is just the first step. You’ll also need to: 

-for success. 

You should seek a partner, not just a service provider. Ensuring this will only give you greater success in the long run. 

13. Prioritizes PQLs (Product Qualified Leads)

PQLs go beyond traditional Marketing Qualified Leads (MQLs). These leads have interacted with your product or service, showing genuine interest and potential for conversion. 

PQLs have taken meaningful actions within your product, such as signing up for a free trial or reaching specific usage thresholds. It indicates their engagement and intention to evaluate your product further. 

Nurturing PQLs allows you to focus efforts on prospects who have experienced the product's value, resulting in more efficient and targeted sales and marketing strategies. Hence, an agency prioritizing PQLs can help you generate higher conversion rates, improve customer satisfaction, and increase revenue.


Choosing the right SaaS lead generation agency can significantly impact your business's growth trajectory. As you navigate your options, look for agencies with a strong track record in both inbound and outbound campaigns. Also, check for their comprehensive knowledge of the SaaS industry. They must deliver effective content and social media marketing strategies, robust analytics and reporting capabilities, and more. These traits can ensure the agency can effectively generate and convert leads for your business, helping you grow and succeed in a competitive market.

If you're ready to take your SaaS business to the next level, consider partnering with a reputable agency like Revnew. We specialize in outbound lead generation and have a proven track record of driving successful campaigns for SaaS businesses. Our team is ready to help you grow your business and reach your goals. Contact us today to learn more about how we can help drive your outbound lead generation efforts.

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