Blogs

In the fast-evolving landscape of B2B marketing, lead generation remains the lifeblood of startups aiming to scale quickly. However, traditional tactics that worked a few years ago are becoming obsolete in 2025.

The renewable energy industry—spanning solar, wind, and energy storage—is driving the global shift toward sustainability. However, its rapid growth presents unique challenges: long sales cycles, multiple decision-makers, and strin...

In the fast-paced world of B2B sales, trends change rapidly. However, cold calling—a cornerstone of outbound marketing—remains a hot topic of debate. Is it outdated in today’s digital-first landscape, or is it still a valuable too...

Did you know that 79% of leads never convert into sales, often due to poor pipeline management?

Demand generation is challenging—akin to attempting to hit a moving target.

You’ve just crafted the perfect email—personalized, insightful, and packed with value. You hit send, confident it will grab the attention of that high-value lead. But then… nothing. No reply. Not even an open. What went wrong?