HubSpot found that 91% of professionals visit the website after watching a webinar for more information. That's a great statistic to explain why are webinars effective in business growth.
In today’s competitive B2B landscape, securing meaningful conversations with decision-makers is harder than ever. B2B appointment setting acts as the linchpin of outbound marketing, bridging the gap between lead generation and suc...
86% of B2B companies use account-based marketing (ABM). Plus, 41% of them give it top preference.
Long sales cycles involve extended periods between first contact and final purchase. These cycles are typical in B2B industries like software and consulting, where complex decisions involve multiple stakeholders.
Congratulations on the successful execution of your marketing efforts! You've generated some excellent results and are now packed with new leads. Great!
In the competitive world of B2B sales, making the first contact is only half the battle. Success lies in what comes next: the follow-up.