Blogs

Prospecting is challenging for any B2B marketer. After all, finding the right contacts of an account or company requires a considerable amount of effort, time, and dedication. To address this, 70% of marketers have embraced ABM (a...

Whichever sales lead generation method you pursue, you need to track it. That's the way to know how effectively these methods work for your business. This is where lead generation sales metrics come into play.

Introduction LinkedIn, a popular professional social network, is a hub for millions of professionals worldwide. It's the best platform to connect with decision-makers in your B2B industry. One of the most effective ways to leverag...

Do you want your business to soar? Then, it's a no-brainer that you've given lead generation some serious thought as it's the base of any successful sales and marketing blueprint.

Marketing Qualified Leads (MQLs) are more likely to be your paying customers. Thus, prioritizing MQLs will boost your sales efficiency and improve conversion rates. However, that depends on how your marketing team handles them. Th...

You put significant effort into generating leads but can convert only a few; it’s outright frustrating. If your site receives decent traffic, then the problem lies in your post-lead generation efforts.