Blogs

Whichever sales lead generation method you pursue, you need to track it. That's the way to know how effectively these methods work for your business. This is where lead generation sales metrics come into play.

Introduction LinkedIn, a popular professional social network, is a hub for millions of professionals worldwide. It's the best platform to connect with decision-makers in your B2B industry. One of the most effective ways to leverag...

Marketing Qualified Leads (MQLs) are more likely to be your paying customers. Thus, prioritizing MQLs will boost your sales efficiency and improve conversion rates. However, that depends on how your marketing team handles them. Th...

You put significant effort into generating leads but can convert only a few; it’s outright frustrating. If your site receives decent traffic, then the problem lies in your post-lead generation efforts.

Have you ever wondered how successful your sales team is at converting leads into actual sales? The idea of sales closing rate/sales close rate/ sales closure rate/sales closing ratio is helpful in this situation. It speaks of the...

As the name suggests, lead generation is finding potential customers and making them your paying customers. But, is attracting and capturing prospects' interest and nurturing the relationship until they are ready to purchase easy?...