Blogs

Imagine launching a boat without knowing how to navigate; it's risky and inefficient, right? Similarly, diving into outbound marketing campaigns without measuring performance is like sailing without a map.

But what’s the key to mastering this flow? Using data-driven insights to amplify your B2B outbound sales success. And you already have this tool in your arsenal to make it happen: a Customer Relationship Management (CRM) system.

Traditional intent data feels like looking at a faded photograph – “Outdated information and lacking depth leave you questioning its value.” It may not reflect the dynamic nature of your prospect's needs.

Imagine sending out a hundred identical messages, hoping someone will respond. Now, picture tailoring each letter to its recipient's interests and needs. Which approach do you think yields better results?

Overflowing inboxes and guarded gatekeepers are the daily realities of B2B sales. With a measly cold-calling conversion rate of 2.5%, it's no wonder reaching the right decision-makers feels like throwing darts in the dark.

89% of B2B researchers explore the internet for their B2B research process. And this is why most of your competitors prefer traditional methods for intent data extraction. You may be using a similar approach. However, have you not...