Being a B2B marketer, you've likely encountered the terms "content marketing" and "content syndication." However, distinguishing between the two can be far from straightforward, an...

You, as a marketing expert, already know this: In the healthcare domain, medical and patent data is sensitive. In fact, last year, 19 million records were exposed in healthcare dat...

B2B content syndication empowers your business to expand its reach. How? This vital demand-generation strategy distributes your content through email campaigns and direct interacti...

As per McKinsey, 87% of customers won’t do business with a company if concerned about its security practices. Plus, 71% would cease their partnership with a firm if it gave away se...

Imagine your podcast reaching hundreds of thousands or even millions of eager ears. To a VP of the marketing department, it is the most satisfying thing that can happen, right?

“Content is king”, wrote Bill Gates, a long time ago now. Gates’s 1996 insight was, and is, unusual. Since the mid-90s, our lives have been dominated by febrile online discourse, f...