Blogs

Have you ever poured your heart into creating a fantastic webinar only to find your attendance rate is disappointingly low? You are not alone in this. Though numbers say up to 57% of marketers run webinars per year for marketing, ...

As marketers, we already know the drill. We need to continuously report on how well our strategies are doing. But let's talk about a specific challenge in the world of B2B marketing – webinars.

HubSpot found that 91% of professionals visit the website after watching a webinar for more information. That's a great statistic to explain the importance of webinars in business growth.

Recently, offline events have undergone a massive transition into online experiences. This shift has particularly and significantly impacted B2B organizations. In fact, it has led to an enormous change in how we, as B2B marketers,...

What makes up an irresistible offer? It’s a marketing/sales offer that’s too good to pass up and impossible to refuse. A deal that meets your customers’ wants and needs is critical to creating an offer they can't resist.

In today’s competitive environment, harnessing the power of social media platforms like LinkedIn is a must. Such platforms help you improve your reach and have better lead-generation capabilities. LinkedIn Lead Gen Forms are one s...