Navigating the competitive world of B2B marketing? Standing out can be challenging, especially with outbound marketing, which is all about hitting the right note with the right aud...

According to Gartner, around 70% of B2B marketers use buyer intent data for their prospecting goals. In fact, the right intent data about potential buyers can deliver up to 4X sale...

Do you want to be a leader in the health tech industry? Then, you need to know how to market your healthcare product. Selling your software to the medical sector is difficult as it...

Being in the energy business, you might have a hint of the hot topic among B2B clients. And that is the demand for cleaner, more efficient energy solutions. In fact, you can feel t...

PwC's Global Crisis and Resilience Survey reveals some interesting facts:

Are you up to date with the latest marketing trends? If yes, you must know that 70% of marketers are amping up demand generation budgets in 2024!