Blogs

You may be surprised that the average cold calling success rate is merely 2%. But, with an effective cold calling script and techniques, you can boost success rates above 10.01%.

Statistics show that personalized emails enjoy a 29% higher open rate. Personalization can pop up your email in their inboxes when reaching out to your prospects. Hence, they boost engagement and build stronger connections with pr...

“AI is probably going to be the single biggest disruptor and enabler of marketing in total. It’s a dream come true, from a marketer’s perspective.” Raja Rajammanar, Chief Marketing & Communications Officer of Mastercard

59% of B2B marketers affirm that email is their most effective revenue-generating channel. 87% say it is one of their top free organic content distribution channels. Isn't that impressive?

Here’s the thing: You must have worked hard to create valuable content—whitepapers, eBooks, research reports— to drive your business forward.

Effective subject lines are the linchpin of successful cold email campaigns, with 64% of recipients opening emails solely based on this factor.