Blogs

“AI is probably going to be the single biggest disruptor and enabler of marketing in total. It’s a dream come true, from a marketer’s perspective.” Raja Rajammanar, Chief Marketing & Communications Officer of Mastercard

59% of B2B marketers affirm that email is their most effective revenue-generating channel. 87% say it is one of their top free organic content distribution channels. Isn't that impressive?

Here’s the thing: You must have worked hard to create valuable content—whitepapers, eBooks, research reports— to drive your business forward.

Effective subject lines are the linchpin of successful cold email campaigns, with 64% of recipients opening emails solely based on this factor.

95% of marketers utilize multiple intent data sources, indicating the widespread recognition of the importance of data-driven decision-making. However, in modern marketing, consumer behavior evolves swiftly, and traditional data c...

You've meticulously crafted your email – pouring your time and effort into its composition. With a hopeful click, you send it out. Yet, it vanishes without a trace. It remains “Unread by your recipient.”