Blogs

Statistics show that personalized emails enjoy a 29% higher open rate. Personalization can pop up your email in their inboxes when reaching out to your prospects. Hence, they boost engagement and build stronger connections with pr...

“AI is probably going to be the single biggest disruptor and enabler of marketing in total. It’s a dream come true, from a marketer’s perspective.” Raja Rajammanar, Chief Marketing & Communications Officer of Mastercard

59% of B2B marketers affirm that email is their most effective revenue-generating channel. 87% say it is one of their top free organic content distribution channels. Isn't that impressive?

Effective subject lines are the linchpin of successful cold email campaigns, with 64% of recipients opening emails solely based on this factor.

95% of marketers utilize multiple intent data sources, indicating the widespread recognition of the importance of data-driven decision-making. However, in modern marketing, consumer behavior evolves swiftly, and traditional data c...

You've meticulously crafted your email – pouring your time and effort into its composition. With a hopeful click, you send it out. Yet, it vanishes without a trace. It remains “Unread by your recipient.”