Blogs

What makes up an irresistible offer? It’s a marketing/sales offer that’s too good to pass up and impossible to refuse. A deal that meets your customers’ wants and needs is critical to creating an offer they can't resist.

In today’s competitive environment, harnessing the power of social media platforms like LinkedIn is a must. Such platforms help you improve your reach and have better lead-generation capabilities. LinkedIn Lead Gen Forms are one s...

Did you know 80% of people want sales reps to connect them through email? It makes writing a compelling sales pitch email vital for your business growth. In fact, it's an essential skill you need to excel in your sales approach.

Did you know that a whopping 86% of B2B companies use account-based marketing (ABM)? In fact, 41% of them give it top preference. That's because ABM is a more focused approach. Rather than casting a wide net, it targets those indi...

Have you noticed a nagging concern lately surrounding your B2B IT company's lead generation efforts? Here they are!

Among others, one of the ways you can thrive in your business is by using lead generation techniques. It’ll do two things for your business: