The economic downturn can rattle your outbound marketing efforts, but you can still seize control. All you have to do is prepare for the obvious and predicted marketing challenges ...

Prospect segmentation and targeting are like the yin-yang of outbound marketing. When you segment your Ideal Customer Profile (ICP) or customer base, you create the best-targeted o...

Amid economic uncertainty, 31% of respondents postpone purchases due to budget constraints. According to RAIN Group, selling in the economic downturn is the #2 challenge.

PwC's Global Crisis and Resilience Survey reveals some interesting facts:

Do you know how many B2B emails a C-suite professional receives daily? It goes beyond 121 emails per day! So, clearly, only a little room is left for you to stand out and make mean...

Time and again, cold email outreach has emerged as a phoenix during the economic downturn. A McKinsey & Company report says email, in general, shows 40 times better effectiveness t...