Blogs

Being a B2B marketer, you've likely encountered the terms "content marketing" and "content syndication." However, distinguishing between the two can be far from straightforward, and striking the right balance is critical to your s...

Let us throw a question your way: What do top SaaS companies have in common? Well, they have an amazing ability to acquire more and more users over time!

You, as a marketing expert, already know this: In the healthcare domain, medical and patent data is sensitive. In fact, last year, 19 million records were exposed in healthcare data breaches. Of all the breaches, 15% were attribut...

Let’s pause momentarily and reflect on these numbers:

As a steemed VP of Marketing, you try to win over feats and challenges. And we completely understand that. It’s not easy to:

B2B content syndication empowers your business to expand its reach. How? This vital demand-generation strategy distributes your content through email campaigns and direct interactions with key contacts. 79% of marketers use at lea...