Blogs

Converting prospects into customers is no easy feat, especially in B2B. In fact, 80% of B2B sales require at least five follow-up calls after the initial meeting. However, you can emerge as a winner if you follow the proper techni...

You must already know how difficult it is to capture a prospect’s attention nowadays. People are bombarded with ads, emails, and messages left and right. On top of that, humans have an average attention span of only 8.25s! This be...

As a B2B marketer, you may already know data is the key factor for your business growth. But, we’ll tell you how data providers can be your secret weapon:

Hey there, fellow marketers! Remember the days when B2B marketing was all about manual sweat and grind? Well, hold onto your hats because the marketing world just did a complete 360-degree spin!

Are you sending tons of messages to your prospects – only to be met with silence or lackluster responses? Let's guess. Maybe, you're still following the conventional generic, one-size-fits-all approach.

Indeed, you can craft a compelling presentation and assemble an expert panel of speakers. But this one piece may be missing – an enthusiastic and engaged audience. That's where the art of promotion comes in.