Blogs

The latest survey and studies in 2023 show that the average global lead conversion rate is 3.68%. Don’t you think this number is quite low? Yes, it is, and it’s worrisome for most B2B marketers.

As a B2B marketer, you must feel the dilemma of buying leads or waiting longer to build a lead list organically. However, experts say that creating the list from scratch will consume more time; thus, you should consider purchasing...

You would agree that trust and authority in your niche are your compass and map to your business success. Imagine being the go-to guru in your niche, where clients hang on to your every word.

Are you tired of broadly casting your marketing net, hoping to snag potential B2B clients? Well, Google found that a staggering 56% of ad impressions never even register with consumers.

Have you ever wondered why they say, "Leads are the lifeblood of a business?" Well, we did, too, until we dove into understanding business leads!

What’s B2B buyer intent data? These tremendously effective metrics reveal when companies actively seek solutions like yours. Therefore, when you know your buyers’ intent, you can tailor your marketing and sales efforts accordingly...