Growing a B2B company is not easy. From getting customers to using marketing strategies, there are various things to focus on. But in the middle of all these, there is a proven marketing strategy that is important to use. It’s cal...
So you’ve decided to use technographic data as a key part of your marketing mix? This is a wise choice. Understanding your target audience and staying ahead of the competition is essential to succeeding in your efforts to move tec...
It wouldn't be wrong if we say your technographic data source is the backbone of leading successful personalized marketing. In fact, you get to access deep insights on: What hardware/ software solutions your target prospects use H...
What was it that first attracted you to the $197 billion SaaS industry?!
Did you know effective lead generation can remarkably impact your revenue and overall business growth? That's right! Hexospark has revealed that 35% of B2B marketers have established a lead nurturing strategy.
How much are you willing to pay for a lead? Do you know how to measure and optimize your Cost Per Lead (CPL)? If not, you might miss out on a crucial metric to boost your marketing ROI.