Blogs

67% of the sales opportunities lose because leads weren't properly qualified [Source: HubSpot]. Sales and marketing teams are spending not only their time, but the entire system chasing prospects who were never ready to buy!

In 2025, B2B marketers are going beyond traditional syndication methods. They are exercising the power of intent-based targeting & multi-channel distribution to drive high-quality engagement and conversions.

Building a successful startup is a challenging task. It requires you to have dedication, patience, and an understanding of how to generate leads. While there are various strategies, the best lead generation strategies for startups...

Good news: A Satista's Report predicts software market revenue to reach $740.89 billion in 2025. Thus, there is no doubt that demand for B2B software businesses will increase.

Unlocking successful B2B SaaS lead generation strategies is the key to accelerating your business growth. Effective lead generation strategies help businesses identify and attract potential customers, ultimately converting them in...

Whether you're a seasoned marketer or a budding entrepreneur, you must stay updated with the best practices for lead generation. In fact, around 50% of marketers put lead generation as one of their top priorities.