In B2B, generating leads is only half the battle. The real challenge lies in converting high-intent leads into sales-ready opportunities that drive revenue.
The typical B2B buying journey involves 6-10 decision-makers, each armed with 4-5 pieces of information they've gathered independently (Source: Gartner). Amid this complexity, one element consistently cuts through the noise: socia...
According to research by MarketingSherpa, up to 79% of marketing leads never convert into sales. This staggering statistic highlights an often-overlooked goldmine within your existing database: lost leads.
Generating quality leads consistently is what keeps B2B sustainable growth. However, the costs associated with lead generation can vary dramatically based on numerous factors.
The difference between hitting targets and falling short often comes down to how well your sales team is equipped to succeed. Sales enablement has emerged as the critical bridge between having great products and actually selling t...
In 2025, achieving high email open rates remains a significant challenge for marketers. The average open rate across industries is approximately 22.7%, with sectors like government and financial services experiencing higher engage...