Blogs

Account-based marketing (ABM) is increasingly popular due to its targeted approach, with 76% of B2B marketers reporting higher ROI compared to traditional methods. Its personalized, account-specific strategy significantly improves...

The difference between successful and not-so-successful ABM campaigns often boils down to how clearly and accurately you've defined your Ideal Customer Profile (ICP). In fact, companies that invest the time and effort to create a ...

Lead generation for financial advisors remains a significant challenge in 2025, despite the abundance of resources available. According to industry reports, between 72% and 90% of new financial advisors fail or leave the field wit...

Account-Based Marketing strategy to target high-value accounts is bagging more conversions than any other strategy.

67% of the sales opportunities lose because leads weren't properly qualified [Source: HubSpot]. Sales and marketing teams are spending not only their time, but the entire system chasing prospects who were never ready to buy!

In 2025, B2B marketers are going beyond traditional syndication methods. They are exercising the power of intent-based targeting & multi-channel distribution to drive high-quality engagement and conversions.