Whitepapers remain one of the most powerful content formats for attracting high-quality leads. However, the journey from a simple download to a sales-ready prospect is rarely straightforward.
What if 20% of your emails never made it to anyone’s inbox?
According to Gartner, up to 70% of qualified leads never convert to sales. Among the most significant contributors to this problem are ineffective SDR-to-AE handoff processes.
In a landscape where businesses are increasingly data-driven, customer-focused, and growth-obsessed, one often overlooked ingredient to success is how well your sales and marketing teams work together. It's not just about coexiste...
In B2B sales, time is revenue, and the longer your sales cycle drags, the more deals fall through the cracks.
Your sales team's ability to secure high-quality meetings can make or break your revenue targets.