53% of marketers dedicate half or more of their budgets to lead generation. Yet, 37% find high-quality lead generation challenging.
Imagine this scenario: your cold calling efforts yield a mere 1% appointment show-up rate. The equation looks grim, right?
Middle-of-funnel (MoFu) is the stage of the lead generation funnel where you have the right audience who is just a decision away. All you need to do is find the right MoFu tactics, or else they drop off—never to return.
Here’s the thing: You must have worked hard to create valuable content—whitepapers, eBooks, research reports— to drive your business forward.
Attracting potential customers is essential for your sustainable growth. In fact, by implementing effective strategies, you can capture the attention and interest of your target audience.
The IT industry is experiencing rapid growth, with global IT spending projected to reach $5.1 trillion in 2024 (Gartner). However, despite the demand for IT solutions, many IT companies struggle to secure meetings with decision-ma...