Blogs

In B2B marketing, generating high-quality leads remains a formidable challenge even in 2025. 45% of businesses report difficulties in generating sufficient leads, highlighting the complexities inherent in the process. (Source: Sal...

High intent leads are the only differentiating factor between a closed deal and a missed opportunity. That’s why, 73% of B2B marketers are either implementing or planning to implement intent data strategies in 2025 (Source: myshor...

B2B marketing was all about outreaching and customising the solution. However, in 2025 Data, automation and AI took over the storm. And today, all the B2B marketers rely on data to market themselves right!

You need a new-age sales outreach strategy for your business success in 2025. As your audience is evolving, you need to match their taste.

Account-based marketing (ABM) is increasingly popular due to its targeted approach, with 76% of B2B marketers reporting higher ROI compared to traditional methods. Its personalized, account-specific strategy significantly improves...

The difference between successful and not-so-successful ABM campaigns often boils down to how clearly and accurately you've defined your Ideal Customer Profile (ICP). In fact, companies that invest the time and effort to create a ...