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Introduction A position in sales can be challenging. At its core, selling is the process of persuading a customer to purchase goods and services. But as a sales expert, you know that the work could be more complex.

What’s the typical number of dials between your first dial and your first B2B appointment? Well, the answer is nine! While some of these calls may be in the form of voicemails, others can be discovery calls.

You already know how crucial appointment setting is to drive sales and boost your bottom line. But have you ever taken a closer look at the actual costs associated with this process?

Sales development representatives (SDRs) play a critical role in the growth of any company by identifying and qualifying leads, scheduling appointments and demos, and nurturing relationships with potential customers. However, mana...