Blogs

Hey there, fellow marketers! Remember the days when B2B marketing was all about manual sweat and grind? Well, hold onto your hats because the marketing world just did a complete 360-degree spin!

Today, emails are the prime method for businesses to connect with clients. According to 2023 statistics, around 347.2 billion emails were sent and received daily.

The battle for customer attention and engagement continues to intensify in the vast and ever-evolving demand generation world. As you strive to reach your target audiences and drive revenue, a crucial strategy known as demand gene...

“Trust is like the air we breathe – when it’s present, nobody really notices; when it’s absent, everybody notices.” - Warren Buffet. Trust is important in all businesses. Everyone wants to deal with honest, ethical, straightforwar...

So you’ve decided to use technographic data as a key part of your marketing mix? This is a wise choice. Understanding your target audience and staying ahead of the competition is essential to succeeding in your efforts to move tec...

It wouldn't be wrong if we say your technographic data source is the backbone of leading successful personalized marketing. In fact, you get to access deep insights on: What hardware/ software solutions your target prospects use H...