Here's a fact. Marketers encounter almost the same challenges across all industries. However, the perspectives differ on how to approach these roadblocks.
"As the great marketing guru Seth Godin once said, 'Marketing is no longer about the stuff that you make, but about the stories, you tell.'
"LinkedIn is the perfect platform for the owners of B2B companies who want to connect with their target businesses and decision-makers."
Unlocking the doors of opportunity: Are you ready to learn LinkedIn B2B marketing best practices?
It is easy to get overwhelmed when you ask yourself the question, "What kind of B2B demand generation strategy should I have?" The sheer volume of information online, much of it contradictory or thinly supported, makes it harder.
As B2B companies mature, they begin to realize that even the most sophisticated referral strategies only get them so far. At some point, it becomes vital to transform ‘curiosity’ into ‘customers.’ The good news is you can do that ...