Blogs

Many B2B marketers place lead generation at the forefront of their content marketing endeavors. But what if your organization does not have the right resources to make lead generation a top priority? In such a scenario, considerin...

Being a B2B marketer, you've likely encountered the terms "content marketing" and "content syndication." However, distinguishing between the two can be far from straightforward, and striking the right balance is critical to your s...

You, as a marketing expert, already know this: In the healthcare domain, medical and patent data is sensitive. In fact, last year, 19 million records were exposed in healthcare data breaches. Of all the breaches, 15% were attribut...

Let’s pause momentarily and reflect on these numbers:

B2B content syndication empowers your business to expand its reach. How? This vital demand-generation strategy distributes your content through email campaigns and direct interactions with key contacts. 79% of marketers use at lea...

As per McKinsey, 87% of customers won’t do business with a company if concerned about its security practices. Plus, 71% would cease their partnership with a firm if it gave away sensitive data without permission.