Blogs

Whether you’re a revenue officer, marketer, or company owner, your end goal is to assess your company's efficiency. Hence, you need to know about the primary key performance indicators (KPIs) related to finance.

The latest survey and studies in 2023 show that the average global lead conversion rate is 3.68%. Don’t you think this number is quite low? Yes, it is, and it’s worrisome for most B2B marketers.

Are you tired of broadly casting your marketing net, hoping to snag potential B2B clients? Well, Google found that a staggering 56% of ad impressions never even register with consumers.

What’s B2B buyer intent data? These tremendously effective metrics reveal when companies actively seek solutions like yours. Therefore, when you know your buyers’ intent, you can tailor your marketing and sales efforts accordingly...

Are you in a B2B firm operating in the education sector? Then what’s your primary goal? It’s to provide targeted institutions with the right solutions, like tutoring, classes, and software.

Running a B2B enterprise is no cakewalk; it's more like navigating a bustling marketplace where establishing your presence is a significant challenge.