Blogs

Are you tired of pouring energy into lead generation with little to show for it? We know the frustration of sifting through endless lists – only to engage with leads that never convert.

Each email you send is a golden opportunity to make a positive impression of your brand. Yet statistics show a daunting reality: the average cold email response rate hovers around 1%. This number paints a grim picture of ignored m...

“AI is probably going to be the single biggest disruptor and enabler of marketing in total. It’s a dream come true, from a marketer’s perspective.” Raja Rajammanar, Chief Marketing & Communications Officer of Mastercard

59% of B2B marketers affirm that email is their most effective revenue-generating channel. 87% say it is one of their top free organic content distribution channels. Isn't that impressive?

Here’s the thing: You must have worked hard to create valuable content—whitepapers, eBooks, research reports— to drive your business forward.

You've meticulously crafted your email – pouring your time and effort into its composition. With a hopeful click, you send it out. Yet, it vanishes without a trace. It remains “Unread by your recipient.”