Blogs

What’s the one constant in dynamic B2B sales? Any guesses? It is the need for a steady stream of qualified leads. But what about the effectiveness of your tactics in generating those leads? Are the cold calls and impersonal emails...

Are you pouring resources into ABM (Account-Based Marketing) campaigns that aren't delivering? You might struggle to target the correct accounts, leading to wasted outreach and missed opportunities.

Are you tired of pouring energy into lead generation with little to show for it? We know the frustration of sifting through endless lists – only to engage with leads that never convert.

Each email you send is a golden opportunity to make a positive impression of your brand. Yet statistics show a daunting reality: the average cold email response rate hovers around 1%. This number paints a grim picture of ignored m...

“AI is probably going to be the single biggest disruptor and enabler of marketing in total. It’s a dream come true, from a marketer’s perspective.” Raja Rajammanar, Chief Marketing & Communications Officer of Mastercard

59% of B2B marketers affirm that email is their most effective revenue-generating channel. 87% say it is one of their top free organic content distribution channels. Isn't that impressive?