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Decision-makers in your B2B market are inundated with a staggering number of business emails, averaging around 121 daily.
Developing a connection and fostering a positive relationship with your prospects is crucial.
As marketers, we already know the drill. We need to continuously report on how well our strategies are doing. But let's talk about a specific challenge in the world of B2B marketing – webinars.
Recently, offline events have undergone a massive transition into online experiences. This shift has particularly and significantly impacted B2B organizations. In fact, it has led to an enormous change in how we, as B2B marketers,...
What makes up an irresistible offer? It’s a marketing/sales offer that’s too good to pass up and impossible to refuse. A deal that meets your customers’ wants and needs is critical to creating an offer they can't resist.
Did you know that a whopping 86% of B2B companies use account-based marketing (ABM)? In fact, 41% of them give it top preference. That's because ABM is a more focused approach. Rather than casting a wide net, it targets those indi...