Blogs

B2B marketers, if you seek to elevate your lead-generation efforts in 2023, you are in luck. LinkedIn Sales Navigator is among the most potent tools businesses use for lead generation. And this tutorial is precisely what you need ...

Did you know that billions of emails are sent daily?

Today, let’s commence with a commonly asked question – why is successful Customer Relationship Management (CRM) deployment so critical? Well, 91% of companies with 11+ employees use a CRM system.

Salesforce CRM implementation reigns supreme in the CRM space with a 23.8% market share. In fact, multiple corporate giants are among the 150,000 companies that rely on its revolutionary technology to optimize their operations.

Data is a valuable asset for any business. That’s why companies often invest significant resources in collecting and storing vast amounts of data. But, they don’t usually bother having strategies in place for proper data segmentat...

Prospecting is challenging for any B2B marketer. After all, finding the right contacts of an account or company requires a considerable amount of effort, time, and dedication. To address this, 70% of marketers have embraced ABM (a...