When crafting a sales copy, sending out LinkedIn invites, or launching a website, relying solely on your instincts can be ineffective.
Does this strike a chord? You have a treasure trove of valuable content. You diligently promote it on social media. Yet, despite your efforts, you struggle to connect with the right audience at the right time.
Personalizing your email campaigns is essential for several reasons—the top one being—building meaningful connections with your audience.
Is it your end goal to attract and convert potential customers? Of course it is! Then, it's crucial to have a strategic demand generation framework in place. A B2B demand generation plan delivers the following results:
It’s no secret that customers are the key to any business’s success. However, acquiring and retaining customers is becoming increasingly difficult. In fact, customer acquisition costs have risen by a staggering 50% over the past f...
Deciding between precision and scale is a common dilemma in B2B. As such, marketers must often weigh two distinct approaches: