As a marketer, you know that creating high-quality content is key to achieving your goals.
You might be shocked to learn this, but bad data costs organizations a whopping $9.7 million every year. That's right; bad data is a global problem that affects everyone.
Let’s be honest—sales and marketing are extremely complex activities. Juggling lead management, email campaigns, and follow-ups can quickly become overwhelming.
What’s one of the significant challenges most sales reps and AEs face? It's probably designing a scalable ‘lead to close’ process that generates consistent repeat business.
Cold emailing is a powerful outbound marketing technique.
Have you ever wrapped up a campaign and thought, “Was that worth it?” Putting all that time and energy into a campaign without knowing how it performed can be frustrating.