Blogs

67% of the sales opportunities lose because leads weren't properly qualified [Source: HubSpot]. Sales and marketing teams are spending not only their time, but the entire system chasing prospects who were never ready to buy!

In 2025, B2B marketers are going beyond traditional syndication methods. They are exercising the power of intent-based targeting & multi-channel distribution to drive high-quality engagement and conversions.

When technology evolves to make all the human imaginations come true, human imaginations modify too.

Even today, companies using Account-Based Marketing (ABM) are seeing a 208% increase in their revenue. Yet many companies are complaining about their failure due to the most common ABM mistakes.

Middle-of-funnel (MoFu) is the stage of the lead generation funnel where you have the right audience who is just a decision away. All you need to do is find the right MoFu tactics, or else they drop off—never to return.