Effective appointment setting serves as the linchpin for business growth, facilitating direct interactions with key decision-makers and streamlining the sales process.
In B2B marketing, generating high-quality leads remains a formidable challenge even in 2025. 45% of businesses report difficulties in generating sufficient leads, highlighting the ...
High intent leads are the only differentiating factor between a closed deal and a missed opportunity. That’s why, 73% of B2B marketers are either implementing or planning to implem...
The difference between successful and not-so-successful ABM campaigns often boils down to how clearly and accurately you've defined your Ideal Customer Profile (ICP). In fact, comp...
Account-Based Marketing strategy to target high-value accounts is bagging more conversions than any other strategy.
67% of the sales opportunities lose because leads weren't properly qualified [Source: HubSpot]. Sales and marketing teams are spending not only their time, but the entire system ch...
