The difference between successful and not-so-successful ABM campaigns often boils down to how clearly and accurately you've defined your Ideal Customer Profile (ICP). In fact, comp...

Account-Based Marketing strategy to target high-value accounts is bagging more conversions than any other strategy.

67% of the sales opportunities lose because leads weren't properly qualified [Source: HubSpot]. Sales and marketing teams are spending not only their time, but the entire system ch...

In 2025, B2B marketers are going beyond traditional syndication methods. They are exercising the power of intent-based targeting & multi-channel distribution to drive high-quality ...

When technology evolves to make all the human imaginations come true, human imaginations modify too.

Even today, companies using Account-Based Marketing (ABM) are seeing a 208% increase in their revenue. Yet many companies are complaining about their failure due to the most common...