"Marketing Mary: 35, drinks cold brew, loves LinkedIn."
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A VP of Sales I know had a Salesforce dashboard showing 4.2x pipeline coverage going into Q4. His board was comfortable. His team was calm. He ended the quarter at 61% of target.
B2B lead generation costs range from $40 to $800+ per lead, depending on industry, lead quality, channel, and whether you use an agency or build in-house. The average cost per lead...
If you are building your own lead gen department from scratch, you aren't a CEO; you’re a laboratory technician.
Most B2B sales teams are built wrong from the start and they pay for it every quarter.
You’re burning cash on ads that don’t convert and hiring SDRs who spend more time scrolling LinkedIn than booking meetings?
