In 2025, achieving high email open rates remains a significant challenge for marketers. The average open rate across industries is approximately 22.7%, with sectors like government...

In B2B marketing, generating high-quality leads remains a formidable challenge even in 2025. 45% of businesses report difficulties in generating sufficient leads, highlighting the ...

High intent leads are the only differentiating factor between a closed deal and a missed opportunity. That’s why, 73% of B2B marketers are either implementing or planning to implem...

67% of the sales opportunities lose because leads weren't properly qualified [Source: HubSpot]. Sales and marketing teams are spending not only their time, but the entire system ch...

When technology evolves to make all the human imaginations come true, human imaginations modify too.

Middle-of-funnel (MoFu) is the stage of the lead generation funnel where you have the right audience who is just a decision away. All you need to do is find the right MoFu tactics,...