Blogs

According to research by MarketingSherpa, up to 79% of marketing leads never convert into sales. This staggering statistic highlights an often-overlooked goldmine within your existing database: lost leads.

Generating quality leads consistently is what keeps B2B sustainable growth. However, the costs associated with lead generation can vary dramatically based on numerous factors.

In 2025, achieving high email open rates remains a significant challenge for marketers. The average open rate across industries is approximately 22.7%, with sectors like government and financial services experiencing higher engage...

In B2B marketing, generating high-quality leads remains a formidable challenge even in 2025. 45% of businesses report difficulties in generating sufficient leads, highlighting the complexities inherent in the process. (Source: Sal...

High intent leads are the only differentiating factor between a closed deal and a missed opportunity. That’s why, 73% of B2B marketers are either implementing or planning to implement intent data strategies in 2025 (Source: myshor...

67% of the sales opportunities lose because leads weren't properly qualified [Source: HubSpot]. Sales and marketing teams are spending not only their time, but the entire system chasing prospects who were never ready to buy!