In the competitive world of B2B sales, making the first contact is only half the battle. Success lies in what comes next: the follow-up.
85% of marketers consider webinars vital to their lead generation strategy. As such, it’s no surprise—webinars give you the unique opportunity to achieve three critical goals:
In the fast-paced world of B2B sales, maintaining a steady flow of qualified leads is crucial for success. However, generating these leads is easier said than done. Research shows that 61% of marketers rank lead generation as thei...
To quantify your demand generation efforts, you MUST track certain key metrics. Without data, it’s nearly impossible to know what’s working, what’s not, and where improvements are needed.
Imagine a sales team that not only meets quotas but consistently surpasses them, driving your business to new heights. Yet, for many B2B companies, this remains an elusive dream—70% fail to meet revenue goals due to ineffective sa...
As per Search Engine Watch, storytelling can increase conversions by as much as 30%. When facts are presented as part of a story, people are 22 times more likely to remember them.