Did you know that 79% of leads never convert into sales, often due to poor pipeline management?
Demand generation is challenging—akin to attempting to hit a moving target.
You’ve just crafted the perfect email—personalized, insightful, and packed with value. You hit send, confident it will grab the attention of that high-value lead. But then… nothing. No reply. Not even an open. What went wrong?
Lead generation is critical for manufacturing businesses, but it’s far from simple.
36% of marketers prioritize high-quality leads over sheer lead volume. This shift in focus highlights a critical point:
In today’s B2B marketing landscape, standing out has never been harder. Decision-makers are bombarded with content at every turn: whitepapers, eBooks, case studies—all vying for attention.