Blogs

Today, data-driven marketing strategies are on trend. Most businesses move toward third-party intent data as a way to adapt it. This move is obvious as 78% of customers like buying from a brand if they respond to their inquiries f...

Your business needs a continuous flow of leads to grow, especially when you're still figuring out effective marketing strategies for your product.

Research says using advanced personalization/customization in outreach strategies gives an ROI of $20 for each $1 spent.

Understanding your audience is paramount, and there is no other way around it. Thus, intent data, used by 99% of big companies, holds immense importance in B2B. 70% of marketers have plans to increase intent data spending in the c...

You're on a mission to connect with your target C-level executives with you, right? But, let's face it, it's not exactly a walk in the park.

Are you tired of hit-or-miss efforts in securing business appointments and failing to convert leads into actual sales?