Blogs

Prospect segmentation and targeting are like the yin-yang of outbound marketing. When you segment your Ideal Customer Profile (ICP) or customer base, you create the best-targeted outreach approach ever!

Do you know how many B2B emails a C-suite professional receives daily? It goes beyond 121 emails per day! So, clearly, only a little room is left for you to stand out and make meaningful connections with your prospects. But if you...

Time and again, cold email outreach has emerged as a phoenix during the economic downturn. A McKinsey & Company report says email, in general, shows 40 times better effectiveness than social media. And, when it comes to cold email...

What do you need to unlock the true potential of your outbound marketing campaigns? The answer: Spotlight your target customer's needs!

The quality that makes your outbound approach better than inbound is its direct reach to the target audience. It involves your team's dedicated hours researching each target customer's data.

Like yours, many businesses want to thrive in their B2B marketing objectives. And, to do so, you need to connect with and know your audience better. This practice becomes more important when you are performing outbound marketing.