Your sales team's ability to secure high-quality meetings can make or break your revenue targets.
In an era dominated by short-form content and flashy interactive tools, it might surprise you that 76% of B2B decision-makers still rely on white papers to inform their purchasing decisions. (Source: LinkedIn)
Considering the crowded digital marketing approaches, sending the same email to your entire database is no longer an effective strategy.
In B2B, generating leads is only half the battle. The real challenge lies in converting high-intent leads into sales-ready opportunities that drive revenue.
The typical B2B buying journey involves 6-10 decision-makers, each armed with 4-5 pieces of information they've gathered independently (Source: Gartner). Amid this complexity, one element consistently cuts through the noise: socia...
According to research by MarketingSherpa, up to 79% of marketing leads never convert into sales. This staggering statistic highlights an often-overlooked goldmine within your existing database: lost leads.