67% of the sales opportunities lose because leads weren't properly qualified [Source: HubSpot]. Sales and marketing teams are spending not only their time, but the entire system ch...

In B2B marketing, generating high-quality leads remains a formidable challenge even in 2025. 45% of businesses report difficulties in generating sufficient leads, highlighting the ...

Today, B2B sales teams are experiencing unprecedented transformation. For revenue leaders and sales executives, the decision between building an in-house SDR team versus partnering...

Which conversation do you remember driving home? The one that resembles you!

Decision-makers are bombarded with hundreds of marketing messages daily. The difference between success and failure often comes down to a simple question: Are you reaching the righ...

When companies assign demand generation to just one role, they're asking a single individual to perform coordinated business functions.