PwC's Global Crisis and Resilience Survey reveals some interesting facts:
Do you know how many B2B emails a C-suite professional receives daily? It goes beyond 121 emails per day! So, clearly, only a little room is left for you to stand out and make meaningful connections with your prospects. But if you...
Time and again, cold email outreach has emerged as a phoenix during the economic downturn. A McKinsey & Company report says email, in general, shows 40 times better effectiveness than social media. And, when it comes to cold email...
What do you need to unlock the true potential of your outbound marketing campaigns? The answer: Spotlight your target customer's needs!
Ever wondered why some of your outbound marketing efforts take off while others falter? The secret ingredient is connection—a factor that's become increasingly pivotal in today's content-rich landscape.
The quality that makes your outbound approach better than inbound is its direct reach to the target audience. It involves your team's dedicated hours researching each target customer's data.