Blogs

You must nurture each of your leads based on their unique pain points, concerns, and expectations. When you group your leads depending on these factors, you get to separate your marketing-qualified leads (MQLs) from sales-qualifie...

Have you ever felt like you're spending a lot of time chasing down leads that never seem to convert into sales? Well, our pre-qualifying sales leads criteria can help you avoid that frustration and maximize your sales efforts.

HubSpot is more like a companion to your business than simply a marketing automation tool. You can set up the tasks you want to automate, and it gets the job done. These tasks may include automating follow-ups or moving contacts t...

Do you know why LinkedIn can be the most powerful platform to generate leads for your software company? Several reasons exist, including its advanced filter and search features to reach ideal prospects quickly. In fact, 89% of B2B...

Today creating a great SaaS product is no longer enough. You have to create a proper buzz around it. This exposes your product to the right customers and piques their interest to learn more about your product's features. This phen...

As a B2B marketer, you probably brainstorm new ideas to boost sales. Nurturing prospects will be an important part of your marketing efforts. But manually tracking each prospect's movements and offering them deals accordingly is t...