As a part of the B2B marketing department, you must have experienced active changes in the sales and marketing landscape. One of the terms that's been popping up recently is- demand generation funnel. Though the term is not new in...
B2B sales teams are failing because they can't scale. As a result, most B2B salespeople aren’t generating high quality leads—they're doing something else like prospecting rather than chasing new clients.
Salesforce is a powerful customer relationship management (CRM) platform that helps businesses of all sizes manage their sales, customer service, and marketing efforts.
Sales development representatives (SDRs) play a critical role in the growth of any company by identifying and qualifying leads, scheduling appointments and demos, and nurturing relationships with potential customers. However, mana...
Lead generation is the process of finding and cultivating potential customers for your business, and it's an essential part of growing your company. 91% of marketers say that lead generation is their most important goal
90% of marketers and business use LinkedIn to promote their products, services, and brands on the grounds that LinkedIn lead generation campaigns are viewed as the best way to connect with B2B customers on this social media platfo...