Blogs

According to Gartner, up to 70% of qualified leads never convert to sales. Among the most significant contributors to this problem are ineffective SDR-to-AE handoff processes.

In a landscape where businesses are increasingly data-driven, customer-focused, and growth-obsessed, one often overlooked ingredient to success is how well your sales and marketing teams work together. It's not just about coexiste...

In B2B sales, time is revenue, and the longer your sales cycle drags, the more deals fall through the cracks.

Your sales team's ability to secure high-quality meetings can make or break your revenue targets.

In an era dominated by short-form content and flashy interactive tools, it might surprise you that 76% of B2B decision-makers still rely on white papers to inform their purchasing decisions. (Source: LinkedIn)

Considering the crowded digital marketing approaches, sending the same email to your entire database is no longer an effective strategy.