Blogs

You launch a new product and put your heart and soul into marketing it. But you find out later that your target audience wasn't as interested as you thought. The culprit? A missed connection:

95% of marketers utilize multiple intent data sources, indicating the widespread recognition of the importance of data-driven decision-making. However, in modern marketing, consumer behavior evolves swiftly, and traditional data c...

60% of marketers say their organizations lack the data to understand and engage with sales prospects and customers properly.

Today, data-driven marketing strategies are on trend. Most businesses move toward third-party intent data as a way to adapt it. This move is obvious as 78% of customers like buying from a brand if they respond to their inquiries f...

Research says using advanced personalization/customization in outreach strategies gives an ROI of $20 for each $1 spent.

Understanding your audience is paramount, and there is no other way around it. Thus, intent data, used by 99% of big companies, holds immense importance in B2B. 70% of marketers have plans to increase intent data spending in the c...